"Real" can refer to something that exists, simple as that. But more ultimately, "real" is something that exists and does not seize to exist, for if it did, it wouldn't ultimately be real after all. Our economy is kind of like that. It exists, surely, but it's not focused on continuing its existence, and that means that in the end, it's not a real economy at all. That can stop now, with Real Economics.

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Real Economics is as simple as moving money down the economic pyramid. Usually we think of an economy as moving money up the economic pyramid, but that's not going to keep the economy standing strong let alone for long. The economy, just like the economic pyramid, stands on its base at the bottom. And so if the economy is going to continue standing, let alone through tough times, the money (which sustains), needs to go down to the bottom of the economy to make it sustainable (and strong). Towards the bottom of the economic pyramid is where the majority of humanity is. The very bottom is the earth itself, where the entire pyramid stands on and grows from.

Real Economics Incorporated or Real Inc. for short (this website) seeks to demonstrate and incorporate Real Economics into the world. Jump into the store to see how it all goes down.

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If being real simply means to be apparent, then the most "real charity" is a form of charity that is most apparent. This means cutting out the ambiguous "x% donated to charity," and converting that into "$x does x amount of charitable acts." This is how we make charity more apparent (more real). In order for Real Economics to work, charity needs to be actionable, measurable, and therefore quantifiable.

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Shopping is nice, but shopping is really nice when I can continue doing it. A lot of opinions are thrown around when experts are asked "What is sustainability?" The truth is we don't have to venture far from the word itself to know what it means. To "sustain" means to have it stick around. Real, sustainable shopping, is shopping that sticks around by contributing back to the world that makes the products we shop, so that it can keep making those products, and its shoppers.

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